The shared building for the three separate broadcasting corporations was anonymous. How do you create an identity that is recognizably connected to media but not connected to one brand? The “big idea” is the concept; the magic of media. Everyone knows and recognizes the fascination for media. Take a seat in a RGB chair in which you can change the colours. The periscopes facilitate a digital platform for the different brands. Walking through the radio hallway you become the tuner. The loudspeakers shower you with the sounds of radio. Technology serves emotion..

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