The Beeld en Geluid (picture and sound) experience has opened its doors for the general public. A public attraction, where the Dutch audiovisual heritage is shown in images. An unforgettable journey through 4000 m2 of image and sound fragments where you are invited to become a media producer or a media star. RFID technology makes the journey a personal one and generates information about the experience. At home you can see your own results and experiences again online and share them with others. This project is a forerunner in the development of incorporated online/offline services and products. A development that should be considered by every retailer. Hollandse Nieuwe helps brands to explore and implement these possibilities.

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