Dr. Adam's has a long history. The chain of stores established itself with a product assortment with a tough and rebellious image.The new store in the P.C. Hooftstraat reconfirms these roots with rough and direct materials combined with unorthodox design solutions. Both reconnecting the brand with the 'old consumers' and introducing dr. Adam's to a new younger audience. Hollandse Nieuwe stands for the actualising of brands, not a revolution but an evolution

 

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