In 1998 we developed and realised a multi-channel strategy for this supplier in travel. The questions we answered then are still relevant today . The development of a concept where an online retail channel is integrated in physical products, services and environment.

 

The multi-channel solution that Hollandse Nieuwe developed for Peter Stuyvesant consisted of an integration of physical and virtual services where the primary goal is brand recognition and raising revenue. The concept is geared to infect you with the idea of wanting to do something more exciting elsewhere: Travel Fever. The store, the brochure, the website, touch through glass monitors and narrowcasting are combined with blue screen technology to give you this travel fever.

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