24.500 m2 brand experience for a global sports company
In 2008 Hollandse Nieuwe was responsible for the design of the Amsterdam office of this global sports company. Due to rapid growth of the global e-commerce team, it was decided to re-design the whole office. In a team with Gensler, we embarked on a journey that lasted 5 years.
Health and wellbeing are in the heart of the company and is reflected through the usage of sustainable materials, green in different scales and of course the invitation to grow your mental and physical health through sports, connecting the user experience to the promise: “through sport we have the power to change lives”.